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Inspiring moral, ethical, and responsible energy choices!
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Utilizing the advantage of a vision driven strategy,
Solar Direct is maximizing its organizational growth
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“Inspiring others to discover environmentally responsible energy
solutions!” is the vision driving Solar Direct’s remarkable progress.
Solar Direct believes its vision of enthusiastically influencing healthy
renewable energy decisions is driving its extensive expansion.
Unique within its green industry, Solar Direct is vertically integrated,
combining its marketing, product manufacturing, design, engineering,
installation, and direct-to-customer distribution processes within one
all-encompassing organization.
Founded in 1986, Solar Direct’s sales have progressively increased,
and beginning in 2003 exceeded the $1.2 million mark for the first
time. During the 18 months following the startup of its e-commerce
website mid-2003, Solar Direct’s revenue dramatically increased by
an additional $1 million, attributable to the Energy SuperMarket’s
enhanced ease-of-access shopping experience, combined with newly
stimulated world-wide consumer focus on renewable technology.
Beginning in 2004, Solar Direct’s annual revenue exploded at 160%,
significantly breaking all previous records.
Mid-year, Solar Direct initiated a strategic growth program utilizing
a corporate consulting firm, Dynamic GoldMind Strategies™ who
oversaw a comprehensive
evaluation, followed by a critical focus on
vision driven strategies, ongoing goal
setting, process analysis,
and investments in
management and staff training.
While establishing vision driven strategies, Solar Direct committed
to developing an
extensive Internet based eco-education program.
In early 2005, broad new initiatives in which website development,
search engine optimization, online video-based presentations, and
a major
new goal for broadening of the product line were launched.
After retaining Thorell Associates, an Orlando FL public relations firm
that specializes in socially responsible promotions, a second initiative
integrating advertising, marketing, and public relations
campaigns
were also introduced.
Current projections for 2006 indicate Solar Direct will exceed its
goal of $5 million in combined sales volume.
Looking toward the future, Solar Direct is committed to accelerated
growth, providing an advantageously informed and truly inspired
purchasing experience for consumers, and fostering new relations
by partnering with others in the environmental community.
Solar Direct will continue to develop a bold vision, striving for
dramatic yet sustainable growth, believing it has the responsibility to
contribute to the world’s evolution into a green, healthy, and vibrant
environment for all of our children’s children!
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Copyright Notice
© 1986-2016 Solar Direct
All Rights Reserved |
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