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Drive, determination, and a resilient perseverance!
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Established as a visionary startup, Solar Direct was forged
around entrepreneurial spirit and innovative strategies
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Founded in 1986, Solar Direct’s initial focus was on the CleanTech
market, specializing in NASA developed Geothermal Heating/Cooling
systems and Heat Pipe Technology. Major undertakings included
installations at high profile marine aquarium research organizations,
government, commercial, and prestigious residential projects.
Over the years this energetic enterprise has weathered several substantial market slumps,
including the devastating
decline following
the 1986 expiration of the Federal Income Tax Credits, resulting in
an industry wide 93% loss of business. Solar Direct also
endured the
economic downturn after the bursting of the dotcom bubble, and the
solar market collapse following September 11th,
2001 attacks.
As consumers migrated toward Internet purchasing, Solar Direct
was one of the first renewable energy organizations to develop an online presence. In 1996 Solar Direct launched SolarDirect.com,
its ground breaking educational-friendly web site.
Solar Direct expanded its Internet presence in early 2003 with
the creation of the Energy SuperMarket, an online e-commerce site
offering customers a worldwide factory direct source for renewable,
energy efficient products. The Energy SuperMarket quickly evolved
into the largest,
fastest growing energy supermall on the Internet.
Beginning in 2004, Solar Direct’s total market expanded to include
well over 30,000 customers, with more than 2000 unique visitors to
the Energy SuperMarket each day.
In early 2005, a major initiative was undertaken to redesign
and
dramatically expand the SolarDirect.com website into the premier
destination for alternative energy awareness and eco-education.
Currently, Solar Direct offers e-commerce marketing of over
350 renewable energy products worldwide, combining the existing
high-tech access of its Internet purchasing experience with a major
new expansion into high-touch personalized consumer education
and technology selection
support.
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Copyright Notice
© 2008 Solar Direct
All Rights Reserved |
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