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Forward thinking. Inspiring creativity. Driving innovation.
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Dale A. Gulden
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Chief Executive Officer, Director of Marketing and Sales
Dale Gulden is a highly knowledgeable and experienced 29-year
veteran of the solar and renewable energy industry. As the leader
of Solar Direct, Gulden has accelerated the company into one of the highest ranking e-commerce destinations for renewable technology.
In 1971, Gulden earned a BS in Business Marketing and Economics
from Indiana State University.
Following a successful career in promotions and management,
Gulden transitioned by joining a start-up company selling solar
energy systems in Florida. Gulden subsequently moved into sales
management and consulting, advancing into positions with larger
firms in the solar marketplace.
In 1986, Gulden partnered with Kirk Maust, a leading solar engineer
and
eco-entrepreneur, establishing Solar Direct with the initial vision
of marketing
solar water and pool heating using a traditional localized
business model.
Gulden then guided the company into the broader energy market by
offering consumers emerging technologies for geothermal heating
and cooling. He also
pioneered break-through solutions for indoor air
quality, humidity control, and energy management.
In 1992, Gulden envisioned a revolutionary new business model.
The traditional in-home sales approach was eliminated and replaced
by the cost saving concept of
selling consumer direct, allowing Solar
Direct to immediately expand statewide.
Gulden then expanded this unique model nationwide by establishing
Solar Direct’s
Internet presence in 1995, becoming the first website
to offer renewable product
information and consumer eco-education on the internet.
In 2003, Gulden’s forward thinking vision resulted in the creative
development of the Energy SuperMarket, the first major e-commerce
website that encompasses
an expanded spectrum of renewable
energy products. He continues to push the
envelope of technology
by conceptualizing ground-breaking methods to integrate
Internet
technologies with consumer education.
Gulden’s responsibilities include oversight of the Sales and Marketing Departments,
providing consultation to major clients, as well as
conceptualizing future growth and direction for Solar Direct.
Former President of the Gulf Coast Chapter of the Florida Solar
Energy Industries
Association (FlaSEIA), Gulden often serves as
a keynote speaker to environmental
and business groups, on the
economic and ecological “green benefits” of solar
and renewable
energy technologies.
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Copyright Notice
© 2008 Solar Direct
All Rights Reserved |
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